Facebook’s advertising revenue soars in 3Q
Add comment Reprints + - The steady increase in advertising revenue reported on Oct. 28, 2014 indicates that Facebook has succeeded in steering advertisers to its mobile platform at a time when most of...
View ArticleTribune Publishing Unveils Mobile App for Chicago Tribune; First in Suite of...
CHICAGO--(BUSINESS WIRE)--Tribune Publishing today unveiled a mobile app for the Chicago Tribune, the first in a suite of new mobile apps for the Company’s major media brands. The Chicago Tribune app...
View ArticleFacebook's advertising revenue soars in 3Q
NEW YORK (AP) — Facebook grew its advertising revenue by 64 percent in the third quarter, helped by a boost in mobile ads that are becoming an increasingly large chunk of the social networking giant's...
View ArticleThe UK’s Biggest Newspaper Publisher Thinks Facebook’s New Mobile Publishing...
YouTube/EmergingSpaces StarcomMediavestNews UK Ltd. CMO Chris Duncan. See Also News UK Ltd, the UK’s biggest newspaper publisher and owner of The Times and The Sun, is quite categorical about the...
View ArticleThe news business should refuse Facebook’s deal
Facebook wants publishers to become its junior partners, embedding their news and content into Facebook itself (at least on mobile) and sharing the ad revenue, The New York Times reported earlier this...
View ArticleTribune Publishing Unveils Mobile App for Chicago Tribune; First in Suite of...
(Source: Tribune Publishing Co) Oct 30, 2014 Download this Press Release () Unique Customization Features Offer Highly Personalized User Experience CHICAGO--(BUSINESS WIRE)-- Tribune Publishing today...
View ArticleWinter is coming (IAB - Interactive Advertising Bureau UK)
(Source: IAB - Interactive Advertising Bureau UK) With the end of British Summer Time acting as a psychological trigger for the start of winter for many consumers, behavioural targeting is particularly...
View ArticleHow to explain programmatic marketing to your boss (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) How to explain programmatic marketing to your boss | IAB UK The IAB aims to make the content and services on this website helpful and relevant to you....
View ArticleAmazon named as top-performing brand for social influence (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) The firm has unveiled its inaugural Klout 50 list of the top global companies when it comes to social media, with Amazon just pipping Microsoft to the...
View ArticleSharethrough Software Now Allows Publishers to Monetize their News Feeds With...
SAN FRANCISCO, Oct. 30, 2014 /PRNewswire/ -- A growing number of publishers are now adopting an infinite scrolling news feed design popularized by Facebook and Twitter. This new design paradigm has...
View ArticleThe Voucher Code of Conduct Q&A (IAB - Interactive Advertising Bureau UK)
(Source: IAB - Interactive Advertising Bureau UK) The IAB aims to make the content and services on this website helpful and relevant to you. To do this we collect information about your activity on the...
View ArticleInternet and TV drive strongest ad spending growth in three years (IAB -...
(Source: IAB - Interactive Advertising Bureau UK) This is according to the latest figures from the Advertising Association (AA) and Warc, which found overall spending rose by 8.5 per cent year-on-year,...
View ArticleFacebook, nipping at the heels of publishers
For publishers, Facebook is a bit like that big dog galloping toward you in the park. More often than not, it's hard to tell whether he wants to play with you or eat you. The social network now has...
View Article>Facebook Is Asking Publishers To Post Their Articles Direct To Its Mobile...
Facebook is proposing a revenue share deal with publishers that could see newspapers, magazines, and websites send their articles for the social network to host direct on its mobile app, the New York...
View ArticleIAB launches Data Deal report for UK policymakers (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) The IAB aims to make the content and services on this website helpful and relevant to you. To do this we collect information about your activity on the...
View ArticleFacebook Is Asking Publishers To Post Their Articles Direct To Its Mobile App
Justin Sullivan/GettyMark Zuckerberg's Facebook is reportedly asking publishers to publish articles direct to its mobile app and share advertising revenue. Facebook is proposing a revenue share deal...
View ArticleHalf of YouTube views now come from mobile devices (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) This was revealed at the US Code/Mobile conference, where chief executive of the video sharing site Susan Wojcicki revealed mobile has surpassed 50 per...
View ArticleTumblr introduces auto-play video ads (IAB - Interactive Advertising Bureau UK)
(Source: IAB - Interactive Advertising Bureau UK) The ads will be muted by default and loop infinitely when viewed on desktop and mobile devices - though on android and iOs platforms, they will only...
View ArticleMobile first: The transition to mobile centric marketing (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) The IAB aims to make the content and services on this website helpful and relevant to you. To do this we collect information about your activity on the...
View ArticleChannel 4 introduces mobile interactive video adverts (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) This announcement is a fillip for any agencies that choose Ad Link, Ad Extend, Ad Bloom and Ad Shop, because they will reap the benefits...
View ArticleFacebook set to offer mobile publishing in News Feed (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) The New York Times reports that if this goes ahead, online media services could use Facebook as a distribution platform, in exchange for the social...
View ArticleFCKHB whips up a storm in Unruly's Viral Video Chart for October (IAB -...
(Source: IAB - Interactive Advertising Bureau UK) The IAB aims to make the content and services on this website helpful and relevant to you. To do this we collect information about your activity on the...
View ArticleTrust publishers to raise the bar on quality (IAB - Interactive Advertising...
(Source: IAB - Interactive Advertising Bureau UK) Content marketing is one of the most exciting areas of online advertising. It's also one of the most potentially dangerous. This latest bright new dawn...
View ArticleMobile is the top device for product info amongst 16-34 year olds (IAB -...
(Source: IAB - Interactive Advertising Bureau UK) Research released today by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media. The study...
View ArticleMobile the top device for product info amongst 16-34 year olds (IAB -...
(Source: IAB - Interactive Advertising Bureau UK) Research released today by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media. The study...
View ArticlePhoenix New Media Increases Strategic Investment in Personalized News Feed...
127493 Facebook Twitter Pinterest × 127493 BEIJING, Nov. 7, 2014 /PRNewswire/ -- Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company") (NYSE: FENG), a leading new media company in...
View ArticlePhoenix New Media Increases Strategic Investment in Personalized News Feed...
(Source: Phoenix New Media Inc) BEIJING, Nov. 7, 2014 /PRNewswire/ -- Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company") (NYSE: FENG), a leading new media company in China, today...
View ArticleRAIN Summit Europe 2014 and the future of audio (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) On one of the first cold UK winter mornings of the year I attended the RAIN Summit Europe, it was held in a typically non media location of 1 Wimpole...
View ArticleJohn Lewis releases 2014 Christmas advert (IAB - Interactive Advertising...
(Source: IAB - Interactive Advertising Bureau UK) Regarded by many as an event that marks the beginning of the festive season, the department store's piece has become wildly...
View ArticlePreserving your brand: The Affiliate Channel vs. Price Comparison Engines...
(Source: IAB - Interactive Advertising Bureau UK) Is long term brand building sustainable without immediate sales in the new digital world? Are they inherently contradictory or can one marketing...
View ArticleA Facebook News Feed Experiment On 1.9 Million Users May Have Increased Voter...
REUTERS/Beck DiefenbachFacebook CEO Mark Zuckerberg speaks during a question and answer session at the TechCrunch Disrupt conference in San Francisco, California, September 11, 2012. See Also A new...
View ArticleThe evolution of cross-screen viewing across borders (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) Having recently moved back from the US to the UK, I am still rediscovering the differences in work styles and business practices between the two media...
View ArticleThe Data Deal: educating MPs about privacy and the data value exchange (IAB -...
(Source: IAB - Interactive Advertising Bureau UK) Did you know that only 23 per cent of UK MPs believe it is worth sacrificing some level of personal privacy if it resulted in them receiving cheaper...
View ArticleHow programmatic advertising is changing the rules (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) Programmatic advertising is changing the media landscape. In a market already worth over $15 billion, online display ads are now routinely bought and...
View ArticleFacebook app poses a dilemma for publishers
The social network seems to have decided to host content itself rather than send users to other websites ...
View ArticleHoliday season to account for fifth of 2014's online sales (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) In the UK, the first spike in sales is set to take place on November 25th, with spending expected to jump by 51 per cent compared with...
View ArticleHonda ‘The Other Side’ campaign wins October’s Creative Showcase (IAB -...
(Source: IAB - Interactive Advertising Bureau UK) Honda is renowned for its reputation of engineering excellence, technology and reliability. Wieden+Kennedy's new campaign launched on YouTube, brings...
View ArticleLive streaming Queen demo in 1878 shows the way (IAB - Interactive...
(Source: IAB - Interactive Advertising Bureau UK) It's an oft quoted fact that smartphone users spend only around 15% of their time on the device talking -which is what phones were invented for, right?...
View ArticleBringing Monty the Penguin to life (IAB - Interactive Advertising Bureau UK)
(Source: IAB - Interactive Advertising Bureau UK) The iconic John Lewis Christmas advertising campaigns are a sure-fire signal that the festive period is almost with us - but their success each year...
View ArticleSainsbury's trials new 'pay at shelf' app (IAB - Interactive Advertising...
(Source: IAB - Interactive Advertising Bureau UK) The company claims the tool has already been proven to significantly reduce the time it takes to complete a shop - with checkout times cut to seconds...
View ArticleWhat does the growth of VoD mean for TV? (IAB - Interactive Advertising...
(Source: IAB - Interactive Advertising Bureau UK) What does the growth of VoD mean for TV? | IAB UK The IAB aims to make the content and services on this website helpful and relevant to you. To do this...
View ArticleYouTube unveils music subscription service (IAB - Interactive Advertising...
(Source: IAB - Interactive Advertising Bureau UK) The £9.99 monthly fee provides an ad-free experience and also comes with membership to Google's audio-only streaming service Google Play All Access,...
View ArticleFacebook Is Cutting Down On The Annoying Promos In Your News Feed
Flickr/Johan Viirok Facebook will change the news feed to decrease the number of blatant promotional messages people see. The new news feed will take effect this January, and won't reduce the number of...
View ArticleFacebook to cut unpaid posts by marketers on news feeds
SAN FRANCISCO: Facebook's executives are not terribly worried about upsetting people these days. Flush with profits and a high stock price, Facebook recently shocked investors by saying that it planned...
View ArticleSplitting Heads (IAB - Interactive Advertising Bureau UK)
(Source: IAB - Interactive Advertising Bureau UK) The IAB aims to make the content and services on this website helpful and relevant to you. To do this we collect information about your activity on the...
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